23 March, 2023

MTU’s Hincks Centre for Entrepreneurship Excellence was delighted to attended the recent kick-off meeting for the new and exciting project - CresCine.

The 2-day meeting set out CresCine’s mission over the next 36 months to increase the competitiveness of the film industry across small countries in Europe and to improve the circulation of films and AV content from small markets internationally. These small markets face common challenges and opportunities and will collaborate to increase competitiveness. CresCine will systematically address the entire film production, distribution and consumption ecosystem. The aim is to innovate at all levels of the value chain, from policies to ways of data management and analytics, production business models and modes of distribution. CresCine will develop novel tools, methods, and strategic approaches that will all build on the concept of smallness and competitiveness of the European film industry.

The findings will lead to the testing of new tools, policies, business models or financing schemes, and green strategies. These activities will contribute to the overall impact of the project in recommendations, guidelines, and exploit results for the transformation of the film industry in small European markets and beyond.

This extensive project has 16 Partners, 2 Affiliates and 10 Associate Partners.

MTU, represented by the Hincks Centre for Entrepreneurship Excellence is a partner in this Horizon Europe funded project.

Disclaimer: This project has been funded with support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.