21 May, 2025

The annual 3E conference, the highlight for Entrepreneruship Education researcher and practitioners , was hosted by HM Munich University of Applied Sciences
on 21-23rd May.  

THEME of the Conference - Responsible, Systemic, Democratic: New trajectories in entrepreneurship education

The international team of researchers delivered an interactive workshop on the integration of AI in entrepreneurship education using an innovative AI tutor bot, developed especially for the workshop.  Participants observed and experienced the functionality of the AI tutor bot and its response to a predefined pitch. The team also provided an overview of the development process, specifically focusing on the system prompt and the data utilised for training. 

Dr H.V. Mukesh, Dr Helen McGuirk, Mr Wiemer Kurk and Dr Breda Kenny at Munich University of Applied Sciences

Title of the paper -  I-am-AI Entrepreneurship Educator: AI-based Student Feedback,

Authors: 

Hincks’ Dr Helen McGuirk along with co-authors, Dr Mukesh Hasirumane Venkatesh, SFU Engage, Norwegian University of Science and Technology, Dr Breda Kenny, Head of the School of Business MTU, Wiemer Kurk, Han Prust, & Jelly J. Offereins, HU University of Applied Sciences Utrecht Netherlands. 

Dr. Helen McGuirk

Head, Hincks Centre for Entrepreneurship Excellence,

School of Business.